Top 10 Tokyo Toy Stores – Domestic to Import Brands

If you are looking for a birthday present, holiday gift or a fun travel memorabilia check out our recommended Top 10 Tokyo Toy Stores. Although you can buy almost all of the toys on the market from, there is still something fun about checking out the latest and greatest in person at a brick and mortar store. If you are looking for kids clothing, here are our favorite go to Kids clothing stores (big seasonal sales are Jan and July),

1. Hakuhinkan (Ginza, NishiShinjuku & Narita, Haneda and Chitose Airports)  I think the Hakuhinkan Toy Store is the best toy store in Tokyo to shop for your kids or any kid in your life. Hakuhinkan has four floors jammed packed with wacky Japanese toys, gag and costume items. From traditional and educational toys to the world famous brands from Brio to Barbie. Highly recommend making it a stop on a tour of the Ginza area.  When you visit take the elevator in the back of the Ground Floor up to the 4th floor and wide your way down. The circular staircase is a bit hard to maneuver going up with little ones. I was very impressed with their stuffed animal
and doll areas, the science and educational toys selections and building toys including Tomica, Brio and Lego.

Hakuhinkan Details

Ginza Store – 8-8-11 Ginza, Chuo-ku, Tokyo; 11:00 – 20:00, open seven day s a week
Ginza Store Access: 5 min walk from Shinbashi station (Exit 1) on the Yamanote line or Ginza Line, 8 min walk from Shiodome station (Exit 3) on the Oedo line or 10 min walk from Ginza station (A2).
NishiShinjuku Store – 45th floor, North observatory Tokyo Metropolitan Main Building No.1 2-8-1, Nishishinjuku, Shinjuku-ku, Tokyo; 9:30 – 23:00; Closed: second and fourth Mondays of every month (If a national holiday falls on the day, we are open. However, the following day becomes a holiday.)

kiddyland, Tokyo Toy store

2. KIDDY LAND (Omotesando/Harajuku) – Conveniently located on Omotesando Dori you can spend hours checkout the five floors of character goods, dolls and construction toys. Kiddy Land has been in business for over 60 years and continues to thrill both domestic and international children.  There is an elevator for strollers but it is incredible crowded and takes forever. We recommend you leave the stroller on the 1st floor and use the stairs. They also have a store in Odaiba Venus Port 2nd floor and in Umeda, Osaka.  The store has free Wifi (Kiddy Wifi) and is Tax Free for international travelers.

Address: 6-1-9 Jingu-mae, Shibuya-ku, Tokyo 150-0001
Business Hours:
Monday – Friday 11:00 – 21:00; Saturday, Sunday and Holidays 10:30 -21:00
Access: 2 min walk from MeijiJingu-Mae station on the Fukutoshin and Chiyoda lines


Yamashiroya Toy Store
3. Yamashiroya (Ueno) – Yamashiroya is six floors of toys, figures, games and pro-models. The store offers all the top Japanese brands with an impressive selection of pro models and anime characters. There are also huge selections of Starwars product, Lego, and Barbie. The store is very crowded on weekends so if you do plan to visit I recommend early in the morning. There is an elevator, but I recommend leaving strollers outside since the aisles are very crowded wth merchandise. Highly recommend for holiday and birthday shopping, you will not leave empty-handed.
Yamashiroya Toy Store Details Address: 6-14-6 Ueno, Taito, Tokyo Business Hours: Open everyday 10:00 – 21:30 Website: Access: 1 min walk from Exit 5B in Ueno Station, Tokyo on the JR Yamanote, Ginza and Hibiya line

Top 10 Tokyo Toy Stores - Domestic to Import Brands​

Akachan Honpo - Tokyo Baby & Maternity Store

4. Akachan Honpo (Gotanda & 100 other locations across Japan) – Akachan Honpo baby goods store offers one of

the widest selection of pregnancy and baby items in Japan. You can find most Japanese and foreign baby gear brands across strollers, car seats, toys and feeding accessories. They have an good selection of toys for babies and toddlers. Akachan Honpo also a selection of maternity clothing and accessories.

Akachan Honpo Store Details  – approximately 100 stores across Japan (store locator in Japanese)

Gotanda store: TOC building 5F, 7-22-17 Nishi Gotanda, Shinagawa-ku, Tokyo (open everyday 10:00 – 20:00) – Parking available
Online Store: (free shipping on order over 3,000 yen)
Company website:
Access: 10 min walk from Gotanda Station on the JR Yamanote Line (Shuttle bus to TOC building is available from Gotanda Station)


bic camera toys

5. BIC Camera (Ikebukuro, Yurakucho, Shinjuku, Shibuya and over 40 other locations across Japan) – BIC Camera is a huge electronics chain store with about 40 locations throughout Japan. They sell everything from home electronics to car navigation systems, washer and little known to most – toys. Their toy section is filled with famous brands like Takara Tomy, Bandai, Mattel, People, Kumon, Lego and more.
Enjoy browsing through the Japanese educational toys from Kumon and People or building toys like Tomica, Nano blocks, and Lego. Kamen rider action figures, Tomica cars and trains, Pla-rail, and trading cards are popular with boys. Parlor beads, dolls (Meru, Lica, Barbie and the Sylvanian Family) and crafting are popular with girls. 3D doodling pens are also a crowd pleaser. One of our favorite gifts to give friends are the Japanese Shinkansen / Bullet train designed utensils and chopsticks (less than 500 yen each). Stop into the BIC Camera closest to you.

Bic Camera Yurakucho 1-11-1 Yurakucho, Chiyoda-ku, Tokyo (東京都千代田区有楽町1-11-1)
Phone: 03-5221-1111
Hours: 10:00 – 22:00 Daily
Access: A 2 minute walk from Yurakucho Station
Toy Selection


Bornelund Playville

6. Bornelund (Daikanyama, Roppongi Hills and 20 other locations in Japan) – Beautiful higher end wooden and edutiaonal toys. Very knowledgeable staff that can help you with age specific recommendations. Most of the stores has touch an play areas where your children can try out many of the toys for sale. 

Daikanyama Store – T-Site Daikanyama, Sarurakucho, Shibuya-ku, Tokyo; open everyday 10:00 – 20:00; 7 min walk from Daikanyama Station on the Toyoko Line

Roppongi Hills – Roppongi Hills, Hill Side B2, 6-10-2 Roppongi, Minato-ku, Tokyo; open everyday 11:00 – 21:00; 8 min walk from Roppongi Station on the Hibiya and Oedo Lines

All Bornelund Japan Stores. 

Toys R Us, Babies R US Japan

7. Toys “R” Us and Babies “R” Us (Odaiba & over 50 other locations)  – This mega box retailer has a huge selection of mass maker import and domestic toys. Odaiba has parking and is conveniently located to the train. They also have a Japan commerce site which offers free shipping over 5,000 yen. You can see this 360 view of their Odaiba Store.

Toys”R”Us・Babies”R”Us Odaiba – 1-7-1, Daiba, Minato-ku, Tokyo, 03-5564-5011; everyday 11:00-21:00 (Paid parking available)

Toys”R”Us・Babies”R”Us Ikebukuro-Sunshine City – 3-1, Higashiikebukuro, Toshima-ku, Tokyo; 03-3983-5400; everyday 10:00-21:00 (Paid parking available)


Top 10 Tokyo Toy Stores - Domestic to Import Brands

Pokémon Center Mega Tokyo

8. Pokémon Center Mega Tokyo (Ikebukuro) – The Ikebukuro Pokémon Center is the largest in Japan and has the widest selection of merchandise. Not only will you be able to walk out with bags filled with plush and more you can also take some cute photo shots with the life-size statue of Pikachu riding Mega Charizard Y and other characters. I highly recommend going early on a weekday since late afternoons, and weekends get very crowded.  Besides the Ikebukuro Pokémon Center Mega Tokyo, there is also a smaller store in
Tokyo Station underground Character Street shopping area which is filled with all kinds of Japanese characters

Pokemon Center Mega Tokyo Details
Address: Sunshine City Alpa, 3-1-2 Higashi Ikebukuro, Toshima-ku, Tokyo 170-0013  (〒170-0013 東京都, 豊島区,  東池袋3−1−2 サンシャインシティ アルパ)
Phone: 03-5927-9290
Hours: Open everyday, 10:00 -20:00
Tokyo Character Street Pokémon Store 
Address: Tokyo Station, 1-9-1 Marunouchi Chiyoda-ku, Tokyo
Hours: Open everyday, 10:00–20:30

Tamiya Plamodel Factory (Shinbashi, Tokyo)

9. Tamiya Plamodel Factory (Shinbashi) – If you have a small or big child who loves building cars, battlefield displays or general construction models the Tamiya Plamodel Factory is one stop you should not miss while in Tokyo. The Tamiya Plamodel Factory in Shimbashi, Tokyo has the entire line of Tamiya products (over 6,000 SKUs). The first floor and basement are stocked with static display model series (figures and mobiles that do not move), radio controlled series, mini 4WD, educational construction series, tools and paint.Tamiya Plamodel Factory Details

Address: 6 Toryokaiji Building, 4-7-2 Shimbashi, Minato-ku, Tokyo
Phone: 03-6809-1175
Hours: Monday – Friday 12:00 – 22:00; Saturday, Sunday and Holidays 10:00 – 18:00
Access: 5 minute walk from Shimbashi Station on the JR Yamanote or Ginza line (Karasumori exit), or 7 minute walk from Uchisaiwaicho Station on the Mita Line
Website: (English)

10. Character Street (Tokyo Station) – Under Tokyo Station is the Character Street which has around 15 stores selling Doraemon to Hello Kitty.  Character Street is in the basement on the Yaesu side of Tokyo Station. Great place to pick up some plush character, key chairs, cookies and other knick-knacks that are just too cute (Kawaii)!

Tokyo Character Street  
Address: Tokyo Station, 1-9-1 Marunouchi Chiyoda-ku, Tokyo
Hours: Open everyday, 10:00–20:30

Tokyo Toy Stores, Hanleys

BONUS: Hamleys Yokohama City. Hamley’s opened their first store in Japan with Bandai Namco Amusement and features entertainers, playground attractions including merry-go-rounds, games corners and infant play spaces. Explore 2 floors of toys UK and Japan branded toys and entertainment.

Address: Yokohama City, Kanagawa Prefecture 2-chome Shinko 2 – chome 2-1 Yokohama World Porters “World Porters Bibre” 1st and 2nd Floor
Phone: 0120-258-858
Hours: 10: 30 ~ 21: 00
Access: 12 min walk from Minatomirai Stations on the Minatomirai Line; parking also available

Top 10 Tokyo Toy Stores - Domestic to Import Brands


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