Japanese Baby Skin Care Products – Best Sellers and Organic Choices

In recent years, there’s been an increase in the selection of Japanese baby skin care products available for newborns, babies, and toddlers. These products match parents’ demands and concerns regarding products that are gentle on a little one’s sensitive skin.

These items often complement each other and range from diapers to body washes and soaps, to baby wipes and laundry detergent.

To address this growing demand for baby safe products, producers of baby care goods are increasingly labeling their products as for hajimete no hada (はじめての肌), literally meaning, “for first skin.” This slogan indicates that the product is safe for babies.

With all the products out there on the Japanese market, how do you select the right one for your baby? This guide will help you navigate the various Japanese baby skin care products available. To keep you informed this list includes best sellers as well as organic choices.

The information provided in this article is not to be intended as medical advice. Please consult with your child’s physician if you have doubts about your baby’s skin and skin care regime.

(This post contains affiliate links to help keep our content free. For more information, please read our disclosure policy).

Most Popular Baby Skin Care Products in Japan

Atopita (アトピタ)

The most popular line of skin care products comes from Atopita. If you’ve consulted with a Japanese mom or a long term resident of Japan in regards to your baby’s skin flare ups, no doubt Atopita would be at the top of their recommendation list.

Atopita boasts a complete skin care range, which includes: milky lotion, body soap, bath soap, bar soap, shampoo, body cream, sunblock, and lip cream.

Atopita’s line up features products which are free of fragrance, artificial colors and parabens. They have been allergy tested.

Amazon Japan: Atopita Milky Lotion 120 mL – Available on Amazon for 500 yen

Merries (メリーズ)
Merries, the diaper and baby wipe manufacturer, also produces their own line of baby skin care products. Their product range is limited to body wash, body cream, and body lotion; however, these items are available in various sizes.

Merries’ skin care line-up is free of fragrances, artificial colors and free of ethanol alcohol. They also have a low acidic content and have been allergy tested. The products moisturize while cleansing baby’s skin.

Amazon Japan: Merries Baby Skin Care Starter Pack – Available on Amazon for about 1,400 yen

Pigeon (ピジョン)
Pigeon, a leading manufacturer of baby care items and products for mothers, has their own skin care products that includes lotion, cream, oil, lip balm, petroleum jelly, and medicated lotion.

Pigeons products are free of artificial colors and parabens and have also been allergy tested.

Pigeon has three different product lines, in addition to an organic skin care line.

Products in blue packaging are fragrance free while products in pink packaging have a floral scent. The third line up features extra moisturizing lotions.

Amazon Japan: Pigeon Milky Lotion with Shea Butter 300 mL – Available on Amazon for 1,050 yen

Pax baby (パックスベビー)

Japanese Baby Skin Care ProductsPax Baby is a line of skin care products that uses macadamia nut oil in its laundry detergent, hand soap, body oil, body shampoo, sunblock, bar soap, and body cream.

While it is not an organic product line up, its parent company, Taiyo Yushi, creates products that only use natural oils and fats and does not test on animals.

Amazon Japan: Pax Baby Gift Set – Available on Amazon for 5,400


Wakodo (和光堂)
Wakodo, a company founded by the pioneer of Japanese pediatrics, is known for its commitment to a baby’s health and well-being. Like its baby formula range, Wakodo’s skin care line up is the result of extensive research and development.

You can find the following products under the Wakodo label: gel lotion, body wash, body shampoo, bar soap, and powder. They are free of dairy ingredients, mineral oils, artificial colors, fragrances, and parabens. They have been allergy tested.

Amazon Japan: Wakodo  Miru Fuwa Lotion 300 mL – Available on Amazon for about 1,400 yen


Top Organic Baby Skin Care Products in Japan

Alobaby (アロベビー)

Alobaby is a range of organic products developed and produced in Japan. Its lotions are made from 99% natural ingredients. They contain Jojoba oil, olive oil, and shea butter to lock in moisture and keep baby’s skin smooth.

Free of artificial fragrances, Alobaby milky lotion has a faint, natural scent. The product line up includes balm, cream, outdoor mist, lotion, and soap.

Amazon Japan: 150 mL Alobaby Milky Lotion – Available on Amazon 2,824 yen

Arau Baby (アラウベビー)

Arau Baby is a series than spans from oral care to creams and lotions to body wash to laundry detergent. Scented with organic lavender essential oil, its products are made from 100% plant material.

Arau’s parent company is committed to being environmental friendly and a portion of sales from arau.baby go to the NGO Save the Children.

Amazon Japan: Arau Baby Moist Lotion mL 120 – Available on Amazon for 1,210 yen

Pigeon Organics (ピジョン オーガニクス)

Pigeon makes its second appearance on this list with its ECOCERT rated organic baby skin care line. Its products are made from 99.5% natural ingredients and contain baobab seed oil and Vitamin A, D, E, F.

The product lineup includes massage cream oil, soap, lotion, and shampoo.

We love the smell and feel of the Baby oil. Amazon Japan: Pigeon Organics Baby Oil 60 mL – Available on Amazon for about 1,600 yen

Baby Buba (ベビーブーバ)

Originating in Kamakura, in Kanagawa prefecture, Baby Buba is an ECOCERT line of organic oils and lotions for baby.

Among the natural ingredients used in Baby Buba body wash, oil, and lotion are macadamia nuts, olive oil and sunflower seed oil. Cosmetics-grade, organically grown lavender has a relaxing effect on baby.

Baby Buba is not inexpensive, but worth every yen. We highly recommend as a baby gift as well. Amazon Japan: Baby Buba Set – Available on Amazon for 7,452 yen


Where to Buy Baby Skin Care Products in Japan

Aside from online retailers like Amazon Japan and Rakuten, you’ll be able to find a majority of these products in brick and mortar retailers.

Baby goods retailers such as Akachan Honpo, Babies ‘R Us and Nishi Matsuya are well stocked with a wide range of products. You my also check out your local Ito Yokado, Seiyu, Daiei or other supermarket chains. Lastly, for last minute buys, don’t forget your local drugstore!

Those looking for shops that carry organic goods should check out Babies ‘R Us, Loft, and Tokyu Hands. The baby and child care floors of Takashimaya and Isetan, both located in Shinjuku, are also worth a visit.

Japanese Baby Skin Care Products - Best Sellers and Organic Choices

Brighten up your Inbox with the Best Living Japan newsletter and never miss any great info. It is easy to sign-up. Just click here, and enter your email.

Check Also

Japan Hotel Quarantine Survival Kit

Japan Hotel Quarantine Survival Kit

If you are returning back to Japan in late Dec or early Jan and know

Leave a Reply

Your email address will not be published. Required fields are marked *