Asa no Ha Shop, Azabu – Seasonal Tenugui

Asa no Ha Shop, AzabuOne of the many things I love about Japan are the seasons, with each season come unique changes in nature, food and celebrations. A great way to capture the ever-changing seasons is to place a simple but beautiful tenugui in a prominent place in your house. Asa no Ha Shop, Azabu has a beautiful selection.

Tenugui (手拭い) is a thin Japanese hand towel made of cotton.  It is typically about 35 by 90 centimeters in size, plain woven and is almost always dyed with some pattern.  It can be used for anything a towel could be used for – as a washcloth, dishcloth, but often as a headband, souvenir or decoration.

We have a framed tenugui right in our entryway that I switch out each month. It is a great way to create a season feel, and also fun for the kids to see it change and talk about the theme. The store Asa no Ha shop in Azabu has a great assortment of the frames and designed fabrics (tenugui).

Each tenugui is between 1,300-2,000 yen. You can either choose a frame for about 10,000-13,000 yen or hanging sticks that clip to the top and bottom of the tenugui to hang for about 2,000 yen.

Kick of your collection today!

Just my opinion

  • Merchandise: Tenugui & frames
  • Price: 1,200-15,000 yen
  • Service: Very knowledgeable and friendly
  • Giftwrap: Available
  • Child friendliness: Nothing to break and good stroller access

Asa no Ha Shop Details

Address: 1-5-24 Azabu Juban, Minato-ku, Tokyo (〒106-0045 東京都港区麻布十番1-5-24 桜井ビル1F)
Hours: Sunday – Thursday 10:30 – 19:00; Friday & Saturday 10:30 – 20:00
Phone: 03-3405-0161
Website: (Japanese language only)

Asa no Ha Shop, Azabu
store front
Asa no Ha Shop, Azabu
Inside store
Asa no Ha Shop, Azabu
Inside store


Asa no Ha Shop, Azabu


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One comment

  1. Just FYI, the “original” tenegui shop is kitty-corner from the Kabuki theatre at Higasih-Ginza station. Still a wooden shop, it has pretty much all the traditional tenegui, plus a ton of other fabric items, too. (Kabuki actors use them under wigs).
    They even have the packaged, double thickness and edge stitched gauze tenegui sized towels.

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